Rigorous data quality assurance and control is essential for ensuring the accuracy, reliability, and integrity of data used in research and decision-making. This process involves systematic checks at every stage of data collection, management, and analysis to eliminate errors and biases. By implementing strict protocols and regular audits, rigorous data quality assurance ensures that all data meets high standards of validity and consistency. This approach not only enhances the credibility of research outcomes but also supports ethical practices by safeguarding participant information and ensu